Right now, we’re in the middle of an unprecedented surge of Wedding Bookings and Commissions.
Basically, the likes of which I don’t think we’ve ever experienced before.
All of this, right after a year of absolute silence and non activity,
And that means you’re probably flat out, wall to wall, scurrying about, just trying to make sure that every single one of your clients is served to the very highest of your ability.
Good! … I think! But there’s more to consider here too!
For some Businesses, more is more. Can Amazon handle more customers? You bet it can! Can Virgin Media supply more Home Broadband? Definitely!
But as Wedding Suppliers, we fall into a slightly different category than the above. Whereas those companies are managed by Directors and built to scale indefinitely, we are in fact, Owner-Operators, providing our passion “hands on” as it were.
And so we’re limited by our own time and our physical ability to supply our craft to clients. And this is where things can get a bit tricky.
For over a year, the Wedding Industry has had to wait patiently in the sidelines, waiting for news that Weddings could take place once again. There are no retainers for us, we don’t get paid a salary. We literally take payment in direct relation to the amount of service we provide. Literally, how many Weddings we cover.
Therefore, no Weddings, no money! It has caused nightmares for most Wedding Suppliers and their families.
We are now past that point, and the Weddings are flooding in through postponements and all those newly engaged Couples wishing to make good whilst the sun is shining! If anything, the past year has taught us that nothing is certain and our lives can change dramatically at the drop of a hat!
Now the really important factor to remember is that we still need to maintain a work-life balance. Because all work and no play… well that makes Jack a dull boy! So what’s happening as we begin to double our work load for the next 12 months, attending to twice, sometimes as much as four times as many Weddings as we are used to?
Well, not to put too fine a point on it, we start to sacrifice the other things in our lives. Family time, time to relax, personal time, meditation time, self development time and so on. We actually lose the things that matter most.
And the irony is, what mattered most for the past 12 months was getting the commissions back in, and now what matters most is reducing them back to a sensible and sustainable work load.
But the financial pressures dictate that we make hay whilst the sun is shining!
Running a Business involves having so many plates spinning at the same time, and it’s easy to just lose sight of one single aspect of our lives in favour of another. It’s even easier to give more focus to one task in a heartbeat, because it’s easier to accomplish, or more pressing in its desire to be accomplished. But honestly, prioritising everything should still be right at the very top of your to do list, and within that prioritisation should be you and your emotional, physical and mental needs, sat very near the top.
So the real danger here is overwhelm and becoming overworked. I’ve said countless times that Creatives need to be busy. But perhaps not this busy!
There will be all new stresses and strains over the coming months and into next year as we all adapt to this new work load. Already I see and hear people struggling as emotions come pouring out. Tired, posting on Social Media like never before, continually trying to wear that public facing smile.
Weddings are emotional events, and the energies we pour into serving them take so much from us. It’s easy to see how in the blink of an eye, we can become so emotionally overwrought from not being able to process those thoughts and feelings properly, before being whisked off to another commission without a second to breathe.
Add in family pressures, and the ongoing insecurities of other industries in which partners may be working, well that’s a cocktail for anxiety on a whole new level! When communication breaks down, Health, wellbeing and even lives are put at risk.
So what can we do? I feel that as much today, as tomorrow, and the next day, and the next day, it’s going to be of paramount importance to maintain perspective and to not give in to overwhelm, no matter how much the pressure stacks.
We can accomplish this by talking. I’d wager that even in thriving industries, partners are experiencing their own versions of the stresses and strains of recent events and events yet to unfold. They may not represent the best place to seek understanding or to truly hear you. They may even be worried about you and manifest these emotions in all kinds of overly expressive ways.
So it’s best to talk to someone neutral. Someone who understands the industry, someone who understands what these new pressures mean and how they affect you artistically and emotionally. We welcome anyone working in the Wedding Industry to spend an hour with us to talk through their concerns, anxieties, worries or maybe even just to vent. That’s OK too!
We offer a compassionate, empathetic and above all, confidential ear to listen to what you need to say, to help your own understanding of your current situation, whatever that may be.
It might seem like one more thing on the never ending stack of things to do right now, but taking that time for yourself will help you perform at your best, will no doubt improve your concentration and ability to cope, and might just be the difference between success and burnout in the months ahead.
Please take the time for yourself, even when your Clients need you. A great analogy would be oxygen masks on a plane. Place yours on first, before attempting to help anyone else. If you pass out from lack of oxygen… well you can’t help anyone!
Breathe, talk to us. We’re here for you!
Find out more about our philanthropic work with Wedding Industry Mental Health, get support or become an advocate here:
and let’s build a stronger Wedding Industry together!