The Wedding Industry thrives on innovation, and Couples getting married are now breaking away more than ever from tradition, instead seeking to have it “their way”. And power to them I say!
Alongside that comes a need that needs to be fulfilled. And the people to fill that need, are Wedding Suppliers!
Over the years I’ve seen so many daring individuals try new things in the Wedding Industry – it’s possibly one of the most daringly creative places for art. Whilst there is a bed of well tested, timeless ideas and ideology informing what is readily available, there is also a thriving underground of surprise and delight that continues to push the envelope for those who are actively looking.
Some of these creative ideas burn out as “one offs”, or experiments that don’t attract enough audience to become a mainstay.